FORT LAUDERDALE– SeeThruEquity, a leading independent equity research and corporate access firm for smallcap and microcap public companies, has initiated coverage of Multimedia Platforms Inc. (OTCQB: MMPW) with a price target of $3.19.
Through the merger with Multimedia Platforms, LLC and the acquisitions of both Columbia FunMaps, Inc. and Next Magazine, MMPW has transformed its operations into an industry-leading multimedia technology and publishing company that integrates print media with social media, and related online platforms, to deliver information and advertising to niche markets. MMPW utilizes its proven business model to deliver niche publications and online platforms that target one of the most sought-after demographics in the world: the Lesbian, Gay, Bisexual and Transgender population (“LGBT”). The Company has recently expanded its offerings to include video and mobile applications that reach deep into the international LGBT community.
“The LGBT market currently has sizable, untapped potential,” SeeThru Equity CEO Ajay Tandon said. “We believe it is underdeveloped and as the most prominent LGBT multimedia company, Multimedia Platforms Inc. can grow in accordance with the market segment. The LGBT market has increased its value to over $850 billion. There are more than 18 million accounted LGBT communities worldwide, which indicate an 8.6% growth rate since 2010. Median income for LGBT couples is $94,000. More than 36% of Fortune 500 companies have marketing and advertising efforts directed towards the LGBT market- including companies such as Credit Suisse, Wells Fargo, Starbucks, Disney and Macy’s.
Currently, American corporations spend more than $307 million on gay print media,” stated Tandon added. “We are initiating coverage with a 12-month price target of $3.19 per share.”
MMPW is positioning its trusted technology as a leader in the LGBT community to deliver advertisers’ messages and cutting-edge content worldwide to readers and viewers through multiple delivery systems, which include but are not limited to websites, mobile applications, entertainment magazines and newspapers. Part of the growth will be achieved through strategic acquisitions and joint ventures in targeted markets. MMPW has identified several acquisition targets that will add new markets, advertisers and revenues.
The report is available at http://www.seethruequity.com/#!mmpw/c1fek.