NEW YORK, NY – With a goal of ending “casual homophobia in sports,” the You Can Play Project has launched a campaign of public service announcements with the message that athletes should be judged on their athletic abilities, not their sexual orientation. The campaign has the backing of a number of influential sports figures, including professional athletes with the National Hockey League (NHL).
The Project was created by Patrick Burke, a scout for the Philadelphia Flyers professional hockey team. Burke’s brother, Brendan, came out to his family and friends while he was playing for the Miami University of Ohio hockey team. The Burkes’ father, Brian, is an outspoken sports figure who was the General Manager of the Anaheim Ducks NHL team at the time. The elder Burke supported his son Brendan’s efforts to erase the persistence of locker room homophobia.
Those efforts were cut short tragically when Brendan Burke was killed in a 2010 car accident.
Patrick Burke founded the You Can Play Project in order to build alliances between straight and gay athletes, and fans of sports, to get across the message that homophobia is not okay, on the field or in the locker room.
Several PSAs have been shot already, which include NHL All-Star players and Burke’s father, Brian, who is now the GM for the Toronto Maple Leafs. The first announcement debuted last weekend on NBC during the first intermission of the New York Rangers and Boston Bruins game.
“The goals for ‘You Can Play’ are clear,” said founder Patrick Burke. “We want to make locker rooms safe for all athletes, rather than places of fear, slurs and bullying. The casual homophobia in sports has to change, so all athletes know that what counts is whether you can play the game.”
Professional hockey star Andy Miele, who won last year’s National Collegiate Athletic Association (NCAA) award as the nation’s top men’s college hockey player, was a friend of Brendan Burke’s while they attended Miami University.
“The reason why I wanted to be a part of You Can Play is pretty obvious. I had a relationship with Brendan, and if he was still here he would want to promote this more than anyone else,” said Miele, who plays for the Phoenix Coyotes. “I felt privileged when Patrick came to me and asked me to be a part of it and I look forward to investing this into players all over the world to make the sports world safe for gay athletes.”
More than 30 NHL players have volunteered to support You Can Play’s PSA campaign. Burke says that the Project has contacted players and officials with several other sports associations and leagues, and that You Can Play will soon encompass all sports and their athletes and fans.