Minneapolis, MN – The much-anticipated launch of a new collaborative line between Italian designer Missoni and Target caused the megaretailer’s website to crash several times Tuesday.
“Target.com is seeing greater item demand than we do on a typical Black Friday, and the excitement for this limited-time designer collection is unprecedented,” the store said in a statement. “We are slowly bringing the site back online to ensure we can provide a positive shopping experience to our guests.”
The fervor wasn’t only online. At stores nationwide, customers eager to grab up the colorful zigzag designs began lining up hours before opening. Stores reported selling out of stock within hours as shoppers grabbed up clothing and home wares at deeply discounted prices.
Target has collaborated with other designers before, from Isaac Mizrahi to Jean Paul Gaultier, but none to this effect. The collection was scheduled to be available from September 13 through October 22 at Target stores and Target.com. It was unclear how Tuesday’s activity would affect future sales.