STOCKHOLM, SWEDEN – ABSOLUT, one of the world’s most iconic vodka brands, is celebrating 30 years of coming out in the Lesbian, Gay, Bisexual and Transgender (LGBT) community this fall in truly OUTrageous style – and EVERYONE is invited to join the celebration. To mark three decades of supporting the visionaries and artists of the LGBT community, ABSOLUT is throwing a year-long party in bars and clubs on the streets of the country’s gay epi-centers.
ABSOLUT Vodka placed one of the first national ads in The Advocate in 1981 and has continually supported LGBT charities, bars and clubs, community centers, pride celebrations and media outlets ever since. This ongoing support has earned ABSOLUT widespread recognition as one of the most beloved and recognized brands in the community. Recently awarded the “In the Life Media Pioneer Award” for three decades of being a vanguard of diversity support and giving voice to a community that was historically ignored across media, the new OUTrageous campaign is the next step in the brand’s legendary celebration of the people, events and organizations that make the LGBT community so unique.
ABSOLUT®, the world’s most iconic vodka, is celebrating 30 years of going out and coming out in the Lesbian, Gay, Bisexual and Transgender (LGBT) community this fall in truly OUTrageous style – and EVERYONE is invited to join the celebration. To mark three decades of supporting the visionaries and artists of the LGBT community, ABSOLUT is throwing a year-long party in bars and clubs on the streets of the country’s gay epi-centers.
The party invitation comes in the form of a stunning new print ad from legendary photographer David LaChapelle and stars his muse, Amanda Lepore amid a visual cornucopia of iconic gay images. In true LaChapelle fashion, the OUTrageous vision draws viewers into to a menagerie of icons and symbols that is about life and cocktails…perfected. The vision encapsulates the celebratory hopefulness of the LGBT community, as well as the legendary men, women (and everything else in between!) that keep the party in the LGBT community going strong.
More information about the year-long party that includes installations, parties, photo opportunities, and much more, visit www.absolut.com