Gay Pride Lives On In Wilton Manors
By James Michaels
For the first time, the City of Wilton Manors is sponsoring the Stonewall Street Festival and Parade which will be held this Sunday, June 19th. This move followed the collapse of Pride of Greater Fort Lauderdale, which organized the annual festival and parade for the previous 11 years.
Up until 1998, Pride South Florida held their annual PrideFest in June; however, that year, citing cooler temperatures and dryer weather plus the possibility of taking advantage of the annual South Florida tourist season, Pride South Florida decided to move the annual PrideFest to the month of February.
Upon Pride South Florida’s announcement, a group of people got together for lunch at Georgie’s Alibi and decided to form a second gay pride organization, Pride of Greater Fort Lauderdale, and to hold their own gay pride festival and parade in the month of June. They also decided that, instead of holding their festival in the convention center or a park, they would hold the festival on Wilton Drive with the parade itself going through the festival. Finally, in order to better honor the Stonewall Riots, they decided to name their event the Stonewall Street Festival and Parade.
Several other people joined the group, and soon John Boteler, Rocky Bowell, Karl Clark, Terry DeCarlo, Joel Geary, Gretchen Hasselkoff, Bill Huelsman, Bob Kecskemety, Dale Madison, Terry Norman and Tony Ramos started to plan the first Stonewall Street Festival and Parade, scheduled for Sunday, June 25, 2000, hoping to attract 5,000 participants.
Planning for the first festival did not go off without a hitch. For one thing, none of the people involved had any experience in holding an event the size and scope of a gay pride parade and festival. Second, all the paperwork required to create a non-profit organization had yet to be approved, so the first festival operated under the cooperation of the Poverello Center. Also, there was some resistance from the Wilton Manors City Commission about holding a gay pride event on Wilton Drive, which was, itself, under construction with widening, repaving and putting in center median strips and the State of Florida’s Department of Transportation had to give their final approval for totally opening Wilton Drive for both the festival and regular car traffic.
Tensions ran high, but the state ultimately gave their approval the week before the festival. Finally, there was some community resistance and some organizations that had normally participated in gay pride events rejected the idea of a second gay pride event being held in the area and refused to participate.
Making fun of South Florida’s notorious afternoon rain storms and heat, Pride of Greater Fort Lauderdale provided “rain insurance” to participants in the form of rainbow-painted umbrellas which were for sale.
The parade ran from Fort Lauderdale High School north to Dixie Highway. The festival, which had a carnival theme, ran only from NE 6th Avenue
to NE 9th Avenue. The Wilton Manors Police Department estimated that 7,500 people attended the first Stonewall and the afternoon June rains held out until right after the festival ended.
The second year (2001), the festival expanded from NE 21st Court to NE 9th Avenue. Police estimated 10,000 people attended that year despite the rain which started about 1 hour before the scheduled end of the festival.
Each year, attendance in the festival grew and the crowds got used to – and even expected – the afternoon rains and the high temperatures. In 2002, the festival was all but totally rained out and in 2009 the temperature in the parking lot at the Shoppes of Wilton Manors was recorded at 104 degrees.
Last year, 2010, an estimated 20,000 people attended Stonewall. Though the attendance was the largest ever, the festival lost $30,000. The Stonewall organizers faced last minute expenses and an early morning lightning storm kept the tent company from setting up the festival in time. The overnight weather delay meant that the street bars and ticket booths weren’t completed – only two of the eight bars were complete before the festival and parade started. (The bars are the single largest income producer for the festival.)
Pride of Greater Fort Lauderdale attempted to pay the entire debt they owed, but were only able to garner another $10,000 to pay their creditors. Pride of Greater Fort Lauderdale officially closed their doors on October 31, 2010, being one of four gay pride organizations in the U.S. to shut down last year.
The City of Wilton Manors was determined to keep the Stonewall Street Festival and Parade alive. In late 2010, the city put out a notice to private promoters to take over the festival. The contract was awarded to Miami-based Wedner & Friends Special Events Management and Marketing, which has an extensive track record in producing GLBT festivals and parties. The combination festival and parade, which has free admission, takes place this Sunday, June 19th, from 4 to 9 p.m.