City Assures Businesses That Improvements Are Being Made
By Bob Kecskemety
WILTON MANORS, FL – On Tuesd ay, M
ay 17, the Wilton Manors City Council held a breakfast business roundtable at Hagen Park. Approximately 125 local business owners attended the meeting which included speakers from the various city departments and committees. The well-attended meeting was conducted by Mayor Gary Resnick.
Naturally, of prime concern was the current economic conditions and how it was affecting businesses in the city. Though much emphasis was based on Wilton Drive itself, the prime entertainment district, Resnick showed concern for the entire city business situation including Dixie Highway, Oakland Park Boulevard and Andrews Avenue.
Resnick emphasized the importance of last weekend’s International Gay and Lesbian Travel Association convention, which was held in Ft. Lauderdale/Wilton Manors, bringing travel professionals from 35 different countries into the area to introduce them to Wilton Manors and what the city has to offer and spoke on how the city needs to encourage additional tourism to Wilton Manors.
Resnick also wanted to dispel rumors that Wilton Manors is not a “business friendly” city, but admits more needs to be done to assist businesses in the city. Resnick said his goal was to make Wilton Manors the “most business-friendly city in the State of Florida”. Resnick also admitted that, for a period of time, the city was not focused on economic development, which he referred to as being “unfortunate,” but the city lacked the resources and they are now changing the focus and direction.
Heidi Shafran, the new head of the city’s Community Development Services Department (building and zoning) said that she is reorganizing the department in order to streamline the permitting process. “If you come in,” said Shafran, “you will already notice that permits are no longer taken in the lobby of the office but now you come in, sit down with a permit person and get their undivided attention. This guarantees you will get the correct information.” She referred to this as a one-on-one permitting process where the entire process centers on the person requesting the permit.
Another change will be who will review and inspect the building projects. Currently, Broward County handles the inspections for the city but the city plans to hire a private business to handle the inspections in the near future. Shafran feels this will improve customer service and expedite the process. She says that the new department will not only be a regulatory agency, but a customer service agency and they “will look for ways to say ‘yes’ more often instead of just saying ‘no’.”
Shafran is also working on online permitting which will automate both the internal and external functions of the permitting process, which is currently done manually within the office. The new system will allow applying for the permit online, pay the fees, schedule inspections, check on the status of claims and the ability to make sure that any property a prospective buyer is looking to purchase has been properly permitted in the past.
A new permitting process will also be added which Shafran is referring to as “Walk-In Tuesday,” which is for smaller property improvement projects which can be handled by the property owner such as putting up a fence. If the permit application is submitted by 10 a.m. on a Tuesday morning, the permit will, in most cases, be issued that same afternoon.
Shafran added that if anyone knows of any new business that is interested in locating in Wilton Manors, she will personally walk the new business owner through the permitting process and assist in any way she can from start to finish. She said the city will now be more proactive in attracting new businesses to the city.
Krishan Manners is President of Wilton Manors Main Street, a nine-year old organization whose goal is to “create an environment on Wilton Drive where commerce, art and housing enthusiastically coexist and provide mutual nourishment.” Manners referred to his “Three-P Plan” for the city, which stands for “permitting, promotion and parking”. He commended Shafran for the work she has already done in improving the permitting process.
In marketing and promotion of Wilton Manors, Manners referred to the organization’s two lane initiative project which was presented early last year. This project requires the city to obtain ownership of Wilton Drive (a/k/a State Road 811) from the State of Florida, changing the traffic lanes from four to two and, using the additional road space, add 112 additional parking spaces in front of the various businesses. The project will take place in stages, with the first stage being restriping the road which will cost approximately $144,000, plus the costs of taking over control of Wilton Drive from the state.
Main Street will also now take a more active role in promoting the businesses on The Drive and to work with the IGLTA and the Rainbow Business Coalition in promoting the city. Manners also stated that, though he cannot tell landlords of the property on The Drive how to handle their businesses, he did request that, at least during these difficult times, landlords limit rent increases.
Manners said that some of the neighboring cities are trying to lure businesses away from Wilton Manors to their own cities due to lower rents to tenants. Main Street will also be offering business seminars to business owners with experts speaking on various topics.
“I think working together,” said Manners, “we can create a marketing environment that will benefit everyone.”
Celeste Ellich, President of the Wilton Manors Business Association, said that WMBA is working closely with other organizations to turn the city around. WMBA has been around for 22 years and has a goal to attract more and varied businesses to the city.
“One thing that has been lacking in the city,” said Ellich, “is a master calendar,” creating a problem with different organizations holding major events on the same date and time. She said that Main Street will handle a master calendar so that all organizations can plan accordingly without conflicts. “We are all trying to work together to make the city better.” WMBA publishes a directory of the city’s businesses twice a year, which are distributed throughout the city.
Reece Darham, chair of the Rainbow Business Coalition, a year-and-a-half old organization of LGBT businesses, spoke on the importance of last week’s IGLTA convention held in the city. RBC sponsored two major events including a night time concert which attracted 2,000 people. Darham announced that the RBC and the IGLTA now have a close working relationship in regards to increasing tourism and the tourist dollar to Wilton Manors. He thanked all those involved in making the events a huge success.
RGB will also be working now with the Greater Fort Lauderdale Convention and Visitors Bureau in putting together a welcome guide for LGBT visitors to Broward County.