A Touch of New York on Wilton Drive
(Picture: Matty’s in standing in front of his ‘celebrity wall.’)
Having expanded into what was a wine store last year, next week, Matty’s On the Drive opens their long-awaited deli. Matty Auslander, owner of Matty’s said the deli will be New York-style.
Matty’s On the Drive opened in 2008 in the Strawberry Plaza on Wilton Drive next to New Moon and has grown in popularity. Matty feels the addition of the deli is the next logical step in growth.
Sandwiches will include the traditional hot pastrami, brisket and corned beef and most sandwiches will be “over-stuffed” with 1/3rd pound of top-of-the-line meats. Though not a typical “Jewish-style” deli, he does plan to offer more traditional Jewish foods such as knishes and homemade matzo ball soup. There will be no grill or hood in the new deli, so hamburgers will not be available. All meats and sandwiches will have to be steamed or toasted and not grilled.
The deli will be open from 10:30 a.m. to 1:30 a.m. daily. Prices will range from $7 to $8 a sandwich which Matty says is reasonable and you can expect to pay $22 for the same sandwich in New York. Deserts such as New York-style cheesecake will also be available.
One eye-catching aspect of the deli is the ‘celebrity wall’. “When you go to delis in New York, they always have pictures on the wall of celebrities who have eaten there.
We’re using our regular customers,” said Matty. “It’s become a crazy thing, everybody wants their picture to be on the wall. I have over a hundred more to hang and I can see us filling the entire wall soon.”