
FORT LAUDERDALE — Multimedia Platforms Inc. (MMP) has completed the acquisition of Columbia FunMap, Inc. (FunMaps), a 33-year-old LGBT travel and leisure publishing company, delivering local and regional maps, information and advertising to more than 40 key North American cities.
Since January, MMP, a publicly traded multimedia, technology and publishing company, has begun integrating FunMaps’ content, sales program and staff.
“FunMaps was our first acquisition target after going public because we believe it brings key components to the company,” said Bobby Blair, CEO of MMP. “Through FunMaps we inherited an expanded market for our content-rich Agenda newspaper, with its world-renown writers and globally-relevant content, plus the existing FunMaps print publication with a readership of over 5 million per year, thousands of vendors and advertisers in established markets throughout U.S. and Canada.
“FunMaps’ robust online directory/city guide, Gayosphere.com, features largely in our new social media network – launching in 2015,” Blair said.
FunMaps’ publisher Alan H. Beck will remain with the company for a period of at least three years, and will provide leadership and liason for MMP with his established market. As an integrated part of MMP, FunMaps’ estab.
“I have been building FunMaps guide for nearly 25 years. Now, I am now very pleased to have it be, in our next phase, a part of the next leap in the evolution of LGBT media,” said Alan Beck, Publisher of FunMaps. “The infrastructure and management team MMP has put in place creates a framework and momentum that will propel the company further, and faster, around the globe, serving the LGBT community.”
MMP plans to acquire additional LGBT media companies that will add readership and web traffic, a wealth of assets, revenue and strategic market advantages to MMP, as well as profiting from the alliance in their own core businesses, according to a press release.