ORLANDO – Orlando Gay Days 2012 got underway on Tuesday, with international LGBT tourists descending upon Central Florida for a weeklong celebration marking the start of summer. What began in 1991 as a one-day event—during which gays and gay-friendly straights were encouraged to “Wear Red and Be Seen”—has blossomed into an internationally-promoted event, drawing crowds exceeding 130,000.

Although none of the area theme parks and attractions officially sponsors the series of parties and concerts, Gay Days is supported by the majority, who recognize the potency of the LGBT tourist dollar that is concentrated in that geographic area for a full week. Organizers anticipate over 150,000 people to attend the theme park events and collateral gatherings. The event takes place May 29 through June 4, 2012.