By Rory Barbarossa

The star of the blockbuster “Harry Potter” films is solidifying his credentials as an LGBT hero. Actor Daniel Radcliffe has long been a supporter of anti-bullying efforts and, for the past two years, an unofficial spokesperson for the Trevor Project, the not-for-profit organization which provides crisis and counseling services for LGBT youth.

Now Radcliffe is starring in a new antibullying public service announcement for the group, which awarded the actor its Hero Award last year in New York. The campaign made its first U.S. airing on Feb. 21, in which Radcliffe urges kids to seek help if they are being victimized by bullies. In the PSA, the actor says, “I’m Daniel Radcliffe, and I believe that reaching out for help is the bravest thing a person can do. If you are struggling and need support, call the Trevor Lifeline. It’s free and confidential, and trained counselors are there to listen 24/7 without judgment.”