AP Retail Writer
NEW YORK (AP) – Target is facing increasing criticism for its transgender bathroom policy.
Two weeks ago, the Minneapolis-based discounter said customers and employees can use the restroom or fitting room that “corresponds to their gender identity.” The policy announcement came amid a national debate over whether to restrict transgender people to using public bathrooms that match the sex listed on their birth certificate.
One online petition started by a conservative group called The American Family Association calls for a boycott of Target stores and already has more than 1.1 million people signed up. Other petitions have come out in support of Target.
Customer surveys from two research firms separately show that Target’s reputation has taken a hit, although experts say it’s too early to gauge the impact on the company’s business.
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